Nine key elements for Shopify store growth in 2021

Nine key elements for Shopify store growth in 2021 (and beyond)

nine key elements for Shopify store growth

If you are planning to build a reputable online business, you need to choose the right tools and technologies. However, this process is never simple. Why? There are numerous choices for you to handpick from. 

When it comes to turnaround time, it is important for businesses to choose technologies and methods that have survived the test of time. This is when standard solutions like “Shopify” are useful.

Shopify comes in two different modes: Shopify and Premium. When you choose to build an e-commerce site in Shopify, you will be able to avoid the hustles and bustles of reinventing the wheel. 

Much of the tools and technologies required for building a functional e-commerce store is available in Shopify. This means it would take you a shorter span of time to enter into the market and start seeing returns. Also, Shopify has thousands of apps to make your store “ready” for the online market. 

Why Should You Use Shopify over other ecommerce platforms?

When compared with other platforms for developing your online store, Shopify comes with a few interesting advantages. Here are a few benefits to begin with. 

Shopify is quite easy to set up. You don’t need to be a master in programming. Nor, should you invest time and effort building the site from scratch. The entire store can be built using plug and play methods. This is how simple the entire platform is. 

Shopify is famous for its responsive nature. The store works flawlessly on all devices, ranging from desktop to smartphones. 

The stores designed using Shopify can be of different themes. Indeed, this is a quality that is admired by most entrepreneurs. In fact, you can customize your own themes with Shopify plus. This helps brands take care of their branding needs. In the long run, maintaining a third store becomes easier with Shopify. Don’t worry about the technical aspects. Why? Shopify will handle it on your behalf.

Security is another reason you should try the Shopify store. The stores are often protected by multiple layers of security. This makes it difficult for hackers to execute CORS attacks or other forms of spying. One needs to go through several gateways, to break a store designed and developed in Shopify. 

Nine key elements for Shopify store growth in 2021

1. Messenger marketing

Messenger marketing

Marketing has changed quite a lot in the last few years. A decade ago, marketing was nothing but sharing news about a brand through word of mouth. Today, marketing connects potential customers from different parts of the world. It is no longer restricted to the word of mouth methods. Instead, it relies on the powers of artificial intelligence and machine learning.

Messenger marketing rose to fame with Facebook. Now, you can leverage the perks of messenger marketing in your Shopify store too. This is where you engage in business with a customer, even without leaving the chat dialog. 

This kind of marketing increases the chances of customer conversion. After all, within a few minutes, you will be able to keep a customer engaged, and enlighten them into making business with your brand. 

Messenger marketing needs to have a humane touch. This means, your marketing team needs to understand more about the questions that can be raised. Also, you need to introduce Shopify applications into the messenger.

Henceforth, gathering data, and analyzing efforts become simpler. Remember, Shopify is famous for its applications. You have so many such apps and plugins to choose from. 

2. Cart abandonment recovery options

Cart abandonment recovery options

Next in line would be cart abandonment recovery methods. As potential business owners, you need to understand that a lot of effort needs to be exerted in recovering carts. More than 75 trillion dollars is lost during card abandonment. 

And, overcoming this is not simple. From the moment you choose to build an e-commerce store, you need to come up with methods that can ensure the recovery of abandoned carts. Here are a few methods you can use in Shopify for this purpose. 

One, there are applications that can collect details about customers who have chosen to visit your site but not buy. Also, the application will help you find more about customers who added a product but didn’t checkout. Finally, you will gain more details about customers who checked out but didn’t pay.

Cart abandonment happens due to many reasons. A lot of the time, it could be because the user changed their device. Or, connectivity to your site was lost. Or, because you introduced shipping charges. Shopify has a wide collection of apps to understand the prime reasons behind an abandoned cart. Once these reasons are found, it becomes easier for business owners to frame a recovery system. 

3. Minimal Design

Shopify is famous for its minimalistic themes. As mentioned previously, you have a “world” of themes to choose from. Yet, there are few things you need to keep in mind when picking a theme. 

As a golden thumb rule, you need to understand that the screen space has to be used wisely. Don’t annoy potential customers with too many details. Focus on things that would add more value to their experience on your site. 

Next, keep the colors calm and composed. You should not have bold, and bright colors around the page. This will have an impact on the overall user experience of your site.

Distortion has to be avoided throughout your store. Whether the store is opened on a mobile device or a desktop – the store needs to look perfect. Even when elements are slightly misaligned, the chances of you losing a customer are high. This means you cannot make any compromises on the positioning of elements in your store. 

Next, keep the ‘call to action’ simple. The customers should not be forced to execute multiple steps before they make a buy. Instead, the process of going through your store and making a purchase should be the simplest and most comprehensive one of all! 

4. Eye-catching visuals

Since much of the store follows a minimalistic design, it would be wise to introduce eye-catching visuals on your pages. These visuals need to be both creative and meaningful. Ensure that it keeps your visitors geared towards the site, and keen on making a buy. 

Many times, you need to consider including an influencer in the images. Why? A recent study revealed that 80 percent of online visitors are influenced to buy products. It could be anyone like their dear ones or favorite personalities. Hence, every product (or at least a majority of them) need to have pictures of an influential person advertising or using (ideally) it. 

Next, you need to give interesting pieces of information on your site an edgy finish. For example, if you offer free delivery, don’t forget to highlight this content. Use impressive pictures and animations to tell the story around your free delivery. Make the content both engaging and attractive. 

Just like free delivery, you can introduce these elements into offers and deals. Customers should not navigate throughout your site to find these details. Instead, you need to offer upfront access to this information with eye-catchy visuals. This way, you can drive customers to stay in your store longer. 

5. Mobile-friendly shopping experience 

Mobile-friendly shopping experience

One of Shopify’s key selling features would be its mobile-friendly architecture. You would have no trouble putting together a store that is responsive on desktop and mobile devices. 

However, you should not forget to incorporate this facility in your design review and architecture. Why? More than 80 percent of the online world uses mobile devices to search for content. If your brand fails to impress this population, you are certainly missing a load of leads, and potential customers. 

Building a mobile-friendly Shopify site means choosing the right layout, defining the right flow, and even hand picking colors that would appear flawless and easy on the small screen. 

In many cases, brands have the tendency to design a completely different screen for mobile devices. Such an effort will translate into a healthy collection of customers. 

Remember, online customers, are the most difficult ones to impress. It takes time and serious effort – mainly because online customers have so many options to choose from. 

6. Product videos

Product videos will certainly add more value to your marketing efforts. It serves as a way of showcasing the key features and benefits of choosing your products over the rest. To begin with, spend lots of time understanding who your target audiences would be. Thus, customize the product videos based on the audiences. 

Sometimes, it would be wise to include an influential person in your product video. Ask them to talk about the perks and reasons for choosing your product over the rest. 

Of course, you should never force customers to buy and try your offers. Instead, convince them to make a natural decision. Compared to other forms of marketing, including product videos in your store can give you an edge.

7. Product Referral rewards

Product Referral rewards

Moving on, you need to give away rewards for the “extra mile” your customers go. Referral rewards are considered as a way of promoting word of mouth advertising. 

It helps people share news about your brand to a group of target audiences who are unaware of what you have. In the long run, loyal customers can gather more business for your brand than any other marketing method. This is why you should not compromise on the power of product referral rewards.

When you decide on referral rewards, ensure that they blend with the interests of the customer. Always go through the customer’s profile, and preferences. Let’s understand this with an example. 

If your customer is interested in buying books, you should fine-tune the referral rewards around “books and manuscripts”. Don’t try to give them rewards on apparel or anything unrelated to books. 

When you do so, you may end up wasting one of your referral rewards. On the other hand, complimenting the customers with “something” that would be useful to them – makes much more sense. 

8. Understanding & addressing customer concerns 

Executing a successful e-commerce business is never simple. Mainly because Shopify stores can be accessed by customers around the world. You will come across an interesting array of issues and requests. Each of these requests and concerns needs to be addressed individually. In fact, the responses need to have a personalized touch to them. 

To begin with, make use of Shopify apps with live customer support. These applications are customized to understand the needs of the customers and redirect them to the right channel. Once a customer is redirected, they can be addressed by the concerned customer support. Once again, ensure that the customer support team is trained to answer customer queries with utmost concern and professionalism. 

Customers may even have a negative outlook on an order that was made recently. In such cases, the conversations need to be planned. An unhappy customer can turn away a dozen more. This is a golden rule that all e-commerce store owners need to remember. 

On the whole, you need to acknowledge the fact that customer concerns can build or break your brand. If you want to create an impact on the industry, you need to focus more keenly on customer support. Prepare a roadmap, which would handle their concerns, reviews, and problems “promptly”. 

9. Real customer reviews and personal testimonies

Real customer reviews and personal testimonies

Lastly, you should secure customer reviews and testimonies. Ensure that your website has a devoted section for reviews and testimonies, for each and every product.

Both good and bad reviews help your store gain more traffic. When you get good reviews, it will have a direct impact on the overall sales quotient. On the other hand, when your products score negative feedback, it gives your brand an opportunity to interact with customers and rectify faults. Thus, bad reviews will help you build trust, and create a positive image in the industry. 

Meanwhile, you should build a system that requests feedback and testimonials from customers. It could be anything like a personalized email, which is sent to customers after a purchase. Ensure that you don’t force your customers into writing testimonials or reviews. Instead, it should come naturally from the buyer. 

Also, don’t forget to incorporate a unique section for flaunting testimonies on the home page, and near the CTA of your store. The testimonies tell a story that most buyers look for, before a checkout. 

Both reviews and testimonies need to be taken seriously by your brand. These will need to become an integral part of your store.


Shopify comes with many impressive features and benefits for brands that want to try their luck in the e-commerce industry. This platform is several times better than the rest in the market. 

It comes with thousands of applications, and all the solutions presented by Shopify are great for newbie and experienced e-commerce stores. Yet, you need to ensure that the protocols discussed above are followed religiously. Why? These are tested strategies that have helped many e-commerce stores secure online traffic, and see revenue.

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Salil Panikkaveetil

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